Liljencrantz design is set to launch a brand with accessible quality furniture

Swedish interior designer Louise Liljencrantz’s collaboration with K.F.K. Master Cabinet-Makers started three years ago with a series of luxury limited-edition pieces. Now the two Stockholm-based businesses have formed a new company, Veer Makers, dedicated to making quality furniture that is more affordable and accessible.

          Veer Makers’ first collection, launching during Stockholm Design Week in February, features designs in wood, stone and steel. Among the highlights are three different stools in walnut and oak, the Puddle coffee table in walnut root or oak and the Eight table in black oxidised steel. The collection, which also includes lighting and a special collaboration with the brand Skultuna, will be available in stores across Scandinavia, France, England and the US, and online from a dedicated website. 

Louise Liljencrantz started her career in fashion before launching her interior design company in 2009, later partnering with Kristin Rudenstam. Their focus, in interior projects as well as furniture, is firmly on craftsmanship and quality. They moved into making furniture as a growing number of clients started requesting unique or tailor-made pieces.

K.F.K.Master Cabinet-Makers was founded in 2008 by Kalle Kemppainen, Jonas Fernaeus and Magnus Karlsson – all former students at the late Swedish designer Carl Malmsten’s carpentry school – and has clients around the world and collaborates with architects creating interiors and shops.

Unlike the Liljencrantz x K.F.K. Master Cabinet-Makers pieces, which are designed with “as few compromises as possible” and sold by galleries in the US and London, Liljencrantz wants Veer Makers to be more attainable. “With Veer Makers we want to create the same
feeling of craftsmanship but with a slightly less complex production, which is reflected in a lower price range. It will make the furniture and objects more easily accessible, and the collection can be experienced in selected furniture stores.”

The original plan was to launch Veer Makers this spring, but it was postponed due to Covid-19. Liljencrantz doesn’t feel rushed, however. “The focus is on quality and a choice of good materials,” she says. “As all the pieces are timeless they are not bound to a specific season; they are made to last.”

The furniture is aimed at people who are “interested in interior design, who care about quality and make long-term choices”, she says, adding that life span and individuality are becoming increasingly important to clients; in her studio they are seeing a growing interest in craftsmanship. “With increased knowledge, the interest and respect for what our craftspeople create also increases. The customer gets a better understanding of quality and often new insights about their own taste. These are pieces that can be passed on through the generations.” Veer Makers will launch with a special installation at Grand Relations showroom in Stockholm, February 8.