”I think it’s more important than ever to stay true to your community now”, says Frama founder Niels Stroyer Christophersen. The Danish brand recently took their Studio Store concept to Barcelona, now sharing space with the innovative family owned florist Alblanc Atelier in the neighborhood Poblenou. The Studio Store concept is based on collaborations with local creatives and an inventive way to explore design ethos and build friendships with similar thinking brands and ateliers in different communities.
...The positive impact of art and inspiring young creatives is needed now more than ever – especially as most cultural events have been cancelled, and institutions have had to close within the last year. Fortunately, with the return of Stockholm Art Week, we are starting to see things gradually lifting again, with Swedish Crown Princess Victoria digitally opening the week in alignment with UN’s global day for innovation and creativity. Throughout the week there have been a number of events and exhibitions both open for public viewing, as well as digitally – giving those outside of Stockholm a chance to also get a glimpse into the vibrant Nordic art scene. We have picked some of our top highlights during the week.
...After working together at renowned JoAnn Tann Studio which has a focus on window display, Saba Gedda, Kia Lublin, Cora Hamilton and Elin Skogkvist decided to go on their own mission by opening the creative agency Ray Atelier during 2018 in Stockholm. Tiger of Sweden, Totême and Hermès, are just some of the international brands they have created visual interiors for. In a time when the physical manifestations of a brand is more important than ever their knowledge is in demand.
...Launching this week, the Finnish furniture company Vaarnii aims to introduce “a new Finnish vernacular” using local materials and local makers – from specialised factories to individual craftsmen – which are all carefully introduced alongside the furniture pieces online. Their first range of furniture is completely made from uncultivated Scots Pine grown in the middle, north and north-east of the country, which is slow growing and thus more dense. Naturally occurring fractures are kept visible and filled with natural resin, staying true to Vaarniis values of honest and unconventional furniture making.
...The Swedish/British furniture company Massproductions founded by Magnus Elebäck and Chris Martin has just launched a new webbshop with best-selling products as well as limited edition pieces. In connection with the launch, Massproduction unveils The Transparency Project, an initiative to investigate its environmental imprint.
...Exclusive extract from The new era magazine ISSUE 02 – The couple behind Halleroed, Sweden’s most sought after interior architect firm, escape the work and city buzz deep in the woods of their favourite island. Arriving here makes them forget reality for a bit. In an exclusive extract from issue two, we share some photographs from their hideaway.
...In our second issue we visit the couple behind acclaimed interior architecture firm Halleroed at their forest hideaway, and we visit a 17th-century home and garden where time has stood still. Celebrated fashion designer Diana Orving creates a textile art installation in an empty museum exclusively for us, and we spend some time in the beautiful, sparse home of glass maestro Ingegerd Råman. “We are not easily tempted to buy things,” she says about her and her husband’s decision to live with the bare minimum of objects.
“I will defend the empty space.” Elsewhere in the issue, we discuss the profound effects of the built environment on our wellbeing. “I want to be part of a cultural movement that recalibrates what matters in society, and in life,” says Danish chef Fredrik Bille Brahe in Hugo Macdonald’s article on reconnecting with our roots. “I think courage to be local is important.” Born at a time of change, our hope is to inspire new ideas on the subject of living well. It’s time to welcome in a new era.
...In our second issue we visit the couple behind acclaimed interior architecture firm Halleroed at their forest hideaway, and we visit a 17th-century home and garden where time has stood still. Celebrated fashion designer Diana Orving creates a textile art installation in an empty museum exclusively for us, and we spend some time in the beautiful, sparse home of glass maestro Ingegerd Råman. “We are not easily tempted to buy things,” she says about her and her husband’s decision to live with the bare minimum of objects.
“I will defend the empty space.” Elsewhere in the issue, we discuss the profound effects of the built environment on our wellbeing. “I want to be part of a cultural movement that recalibrates what matters in society, and in life,” says Danish chef Fredrik Bille Brahe in Hugo Macdonald’s article on reconnecting with our roots. “I think courage to be local is important.” Born at a time of change, our hope is to inspire new ideas on the subject of living well. It’s time to welcome in a new era.
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