After working together at renowned JoAnn Tann Studio which has a focus on window display, Saba Gedda, Kia Lublin, Cora Hamilton and Elin Skogkvist decided to go on their own mission by opening the creative agency Ray Atelier during 2018 in Stockholm. Tiger of Sweden, Totême and Hermès, are just some of the international brands they have created visual interiors for. In a time when the physical manifestations of a brand is more important than ever their knowledge is in demand.

Interior designer Lotta Agaton, featured with her home in our issue one and a regular contributor to The New Era, is working on a new hotel concept on a Swedish island and is soon to launch her first furniture collection. We asked her to share her best tips for keeping energy levels high and getting ready for spring. 

Stockholm-based Amanda Rodriguez work as a set designer and stylist for commercial and editorial clients. Throughout the years she has found her own tone of voice, often focusing on a specific material or detail in an image, and letting that set the tone. Light, as well as the the absence of light, plays an important role in her compositions, and the result is often subtle and poetic. Rodriguez set up her studio in 2014 and work with a number of well known brands such as Ikea, Zara Home and H&M.

Ellen Dixdotter, the CEO at Danish fashion house By Malene Birger, shares her inspirations in art, design and clothing.